Tuesday, April 22, 2008

93% approval ratings

93% approval ratings

The AARP research report on consumer satisfaction on reverse mortgages was a landmark study that showed that the general public opinion differs greatly from the opinion of those who are educated on reverse mortgages.

The study found that 93% of of borrowers said that their reverse mortgage has had a positive effect on their lives. Only 3% said it had a negative effect.

Its an amazing figure, but to give it the impact it deserves, lets compare it to other studies of satisfaction and levels of achievement.

On 9/11/2001 George Bush had the highest approval rating of any president in history. Obviously it was a patriotic statement by Americans, but it was still only 92%.

In movies, The Shawshank Redemption, The Godfather, The Lord of the Rings, Star Wars, Raiders of the Lost Ark, and Schindlers List are all tied on approval ratings of people who liked the film. Their approval rating was only 90%

Highest Lifetime batting average in baseball : Ty Cobb 36.7% (.367)

Highest NBA field goal percentage for a single season is : Wilt Chamberlin with 72.7%

It is unbelievably hard to reach a 93% approval rating or rating of any type in any sport, business, or position. The fact that reverse mortgages hold such a lofty approval rating can mean only one thing.

The portion of the American public that has never studied reverse mortgages has a misconception of reverse mortgages. The portion of the American public that understands reverse mortgages LOVE THEM.

Bob

bob@az62.com

www.az62.com

623-214-6663

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